Branding Logo-Styles

This is a personal project that originated from a design done for a patio sign. The logo design is for a coffee shop and bakery called The Perch. The name was generated from the idea of the establishment being "perched" on a rooftop. There are two distinct design directions shown. One is a contemporary, clean look and feel, while the other is more of a rustic, earthy look and feel. The intention is to show a diversity in styles when conceptualizing an idea to communicate a certain feel for a brand logo.